Cutty sark wanted to tell the story behind their name through a limited edition 25yo bottling, advertising and photography. The campaign had to feel high end but stay true to the adventurous spirit of the Cutty Sark brand.

Through research we uncovered that the clipper ship that the brand is named after took its name from a poem. Cutty Sark is the nickname Robert Burns gave to the witch in his poem Tam o' Shanter. As a story about GHOSTLY ENCOUNTERS and adventure, the themes within the poem aligned perfectly with the brand messaging. Our approach was to lean into the storytelling and bring the dark and eerie narrative to life visually.

We created bespoke illustrations of WITCHES, ghouls and other eerie characters. Embracing a stylised approach, we crafted haunting characters by using an angular and crude drawing style.

Alongside the studio based product shots we created atmospheric imagery showing THE BOTTLE ON THE BRIDGE TAM CROSSED UNDER THE FULL MOON.

THE PHOTOGRAPHY AND VISUALS WERE USED AS PART OF THE ADVERTISING ROLL OUT ACROSS VARIOUS MARKETS GLOBALLY.

contact

EMAIL US

0141 280 9947

connect

INSTAGRAM

LINKEDIN