Highland Park wanted to push further into the collectors and gifting market. We were asked to create the advertising, photography, book and pack design for a two part special release. The idea had to follow the storytelling theme central to recent releases within the range but show consumers a new and different side to the brand.

Celebrating the historical links between the Orkney Islands and Denmark, we looked to Norse Viking mythology for our inspiration. The Poetic Edda tells the tale of the apocalyptic battle between the Gods and the Fire and Ice Giants, where the old world perished in a blazing ball of fire and the new world was born from its ashes. This story was a perfect springboard for creating a highly immersive and visual campaign across all deliverables.

Inspired by the themes of rebirth within The Poetic Edda, we created circular illustrations to represent the idea of infinity and connection.

Each bottle was designed to represent the two distinct ice & fire realms from the poem as we knew this would make a much more collectable range. This approach informed everything from colour choices to decanter shapes. A sculptural bespoke bottle was created to reflect the GLACIAL and volcanic FORMATIONS of each world. We wanted to celebrate the glass as much as possible so applied the lock up and illustrations directly onto the glass. THE BOTTLEs are presented IN A SOLID OAK mountain-shaped cradle.

As part of the release we created two large scale paintings of the ice & fire worlds.

Each bottling came with an accompanying booklet recounting the mythical legend of the realm of the Ice Giants.

We crafted ATMOSPHERIC PHOTOGRAPHy THAT SHOWCASES each BOTTLE IN ITS ancient ENVIRONMENT.

To launch the campaign we created advertising for use across global markets.

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