For the release of their first 50yo bottling, Highland Park asked us to create packaging, photography and advertising that would capture the luxury market and stand out in the busy single malt sector.

Following the themes within our other work for the brand, we were inspired by Orkneys natural landscape. Bringing the location to life in a visual and distinct way ensured brand consistency but allowed freedom for creating something completely unique and bespoke.

Collaborating with Maeve Gillies, a jeweller native to Orkney, the bottle was inspired by the elemental forces of Orkney from the seas, wild elements and natural light. Intricate handcrafted sterling silver depicting the rough waters that surround the island hugs the glass decanter.

WE CREATED A LEATHER BOUND BOOK TO SIT INSIDE THE HANDCRAFTED OAK WOODEN PRESENTATION CASE.

WE CAPTURED A SERIES OF STYLISED PHOTOGRAPHY THAT FEATURED IN THE BOOK TO BRING THE ORCADIAN LANDSCAPE, DISTILLERY AND PRODUCTION PROCESSES TO LIFE. APPEALING TO THE LUXURY MARKET, THE IMAGERY SHOWCASED THE BESPOKE AND HANDCRAFTED DESIGN APPROACH

For the release we created various adverts that underlined the products age and exclusivity.

Alongside the photography captured for the book, we created a suite of atmospheric product shots for the release. We shot the bottle in the same coastal landscape that inspired the pack design.

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