The Glenlivet asked us to create a book and calendar that brought their brand and whisky story to life in a unique way.

Our approach was to showcase the brand world in a visually evocative and artistic way. We created a photography series that would feature heavily in the both the book and the calendar. We wanted the imagery to stir emotion and transport the consumer to the distillery and its surrounding landscape.

All photography was captured on vintage film cameras instead of digital formats to give the visual content a stylised and fine art aesthetic. WE TOOK TO SPEYSIDE WILDERNESS TO CAPTURE THE RAW VISUAL ELEMENTS THAT DEFINE the whisky and the distillery’s surrounding landscape. Abstract imagery and artistic details brought the brand and liquid story to life.

We designed and produced a 42 page book that took consumers through the brand history, story and product range.

Each month of the calendar featured an atmospheric photograph from the series and a line of emotive copy. The copy was designed to bring the landscape, seasons and wilderness to life.

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