The brand asked us to create advertising, packaging and photography for a new limited edition collection. Each bottling in the series focuses on a different flavour profile and we were tasked with coining a unique and eye catching way to bring these differences to life while maintaining a consistent look across the range. The pack had to exhibit premium cues and look both giftable and collectable.

We paid homage to Highland Parks norse heritage and named EACH bottle in the range after four MYTHOLOGICAL GODs - ODIN, THOR, LOKI AND FREYA. In norse legends each of these gods have very distinct and different characteristics. Each character was paired with the bottling and flavour profile it best represents. Using the characters in this made a much more collectable range.

We created bespoke artwork for each character within the range that was used as product identifiers. We embraced a distinct visual style across the four illustrations to ensure the collection looked like a cohesive range.

OUR AIM WAS TO CREATE FOUR BOTTLES THAT STOOD TOGETHER AS A COHESIVE COLLECTION WHILST BEING DISTINCT IN THEIR OWN RIGHT. We carefully selected materials, colours and techniques so that each pack design visually reflected its namesake and flavour profile.

EACH BOTTLE IS held in a solid oak cradle designed to reflect VIKING LONG SHIP FIGUREHEADS. We created a minimal premium look by ditching front labels. Each bottle is ADORNED WITH ITS OWN BESPOKE ILLUSTRATION applied directly onto the glass.

We created a large suite of product imagery for the roll out as well as atmospheric visuals for each bottle. We crafted mythical and dramatic landscapes reflecting the character and story of each god.

As part of the campaign we created advertising for various markets across the globe.

contact

EMAIL US

0141 280 9947

connect

INSTAGRAM

LINKEDIN