DELIVERABLES
Advertising
Copywriting
Strategy
Editorial
Illustration
Image Creation
Naming
Packaging
Photography
recognition
The brand approached us with two main challenges at the start of this project. Firstly, in an industry obsessed with age statements how can Highland Park appeal to the GTR market with a range of whiskies that have no age statement? Secondly, how do we establish the brand’s ownership of the Viking territory and reinforce consistent messaging?
Let’s create an exclusive range that has storytelling at its heart. Each bottling will spotlight an interesting and colourful character from the viking era. Our concept celebrates the history and folklore surrounding the vikings, further cementing the brand as the ‘The orkney single malt with viking soul.’
As the brand’s first release with no age statement, we knew the products would need to work hard to attract consumers. Everything within the campaign from packaging and copywriting to advertising and activations were based around distinct storytelling iconography instead of age. We assigned iconic viking weaponry to each character within THE RANGE THAT ACTED AS A VISUAL IDENTIFIER. EACH BOTTLE AND PACK EXHIBITS A BESPOKE ILLUSTRATION SPOTLIGHTING VISUAL IMAGERY UNIQUE TO THE CHARACTER IT REPRESENTS.
